King Printing & Signs INC. Printing, Real Estate, Signs & Banners Wed, 12 Jun 2019 18:37:58 +0000 en-US hourly 1 Window Cling Design, Printing and Marketing Tips Fri, 22 Jul 2016 15:15:51 +0000

Window Cling Design, Printing and Marketing Tips

Branding News   •   Feb 5, 2015

Window clings can be affordable seasonal marketing tools for your business storefront and, if you’re a graphic designer, they can be custom products you design, print and sell. No matter how you want to use window clings, the following serves as your introductory course to window cling design, printing and marketing.

Window cling design

Window clings are designed just like anything else – in your favorite graphics editing program. You can download free window cling layout templates from PsPrint. These templates contain no design elements; rather, they’re ready-to-go in the right size, resolution, and color format – plus, they include helpful guides such as bleed lines, cut lines, and safe area lines so you can be assured of print-ready window cling artwork.

If you’re designing window clings to promote your brand, products and services, you might want to incorporate your brand colors into your design. Alternatively, bright colors and contrasting colors can help your window clings stand out and draw customers in, especially if they highlight special sales and discounts.

If you’re designing window clings to sell retail, there are dozens of themes you can draw from. For example, you can design window themes for other businesses, for holidays, for fun characters (especially if you create your own or get licensed to use popular characters on your window clings), and kids-related themes such as birthdays, animals, soldiers and princesses, the plants, and many, many more.

Once you’ve crafted your design, double-check your layout then delete the layout guideline layer and save it as a PDF or other accepted format. Now, you’re ready to print.

Window cling printing

Window cling printing is the simplest part of the process: all you have to do is upload your print-ready artwork, select your printing options, check your proof, and let your window cling printing company handle the rest.

The most important choices you’ll make have to do with what type of stock you want to print your window clings on. Choose between white static window cling and white repositionable adhesive stock. White static window clings feature a static-charged backing that allows them to cling to windows. They can be removed and repositioned many times over, and reused year after year. White repositionable adhesive stock features an adhesive backing that can be removed and repositioned five times before the adhesive begins to lose its holding power. That makes it perfect for walls, doors, floors, and other non-window places you want to feature your clings.

Once you’ve decided on your paper stock, you can select one of 14 sizes between 2-inch by 2-inch and 17-inch by 11-inch (which you should have already done during the design phase), and your print quantity (minimum 25).

Window cling marketing

If you’re using window clings to market your brand, products and services, there are several strategic ways to position them for success. You can place window clings featuring your logo on your storefront or on storefronts where your products are sold. You can place them on vehicle glass and grocery refrigerator glass. You can place clings on windows and mirrors to promote special sales and discounts.

If you print adhesive clings, you can place them on walls to showcase a featured product in your store. You can also place them on the floor – one creative idea is to print them in the shape of footprints that lead to your special sale. There’s no limit to where and how you can use window clings, and the best part is you can reposition them to test how successful they are in different locations until you find the perfect placement to promote customer activity, sales, and profits.

If you’re going to sell window clings as products, there are many ways to market them. You can, for example, work out agreements with retailers to carry them in your store, selling on consignment. You can put up a website to sell your window clings, or sell them on already-existing online marketplaces such as Etsy, Ebay and Amazon. Social media networks such as Facebook and Twitter can also be excellent places to find customers.

You can also attend trade shows, which present opportunities to convince distributors and retailers both online and off to carry your window cling product line. There are many other events and avenues for promoting your window clings, largely dependent on your themes. For example, you might print window clings for a university and sell them at a campus bookstore; or, you might print window clings featuring favorite comic book characters and sell them at Comic Con.

Finally, you might target specific businesses to design and print custom window clings. Mechanics, for example, need window clings to place in customers’ windshields as service date and mileage reminders. And just about any business, particularly retail businesses and brands that are sold via retail, can market their products with window clings. You might be able to carve out a nice niche for yourself within a given industry for custom window cling design and printing.

Window cling design, printing, and marketing are relatively easy when you take advantage of the tools available to you. Start with free window cling templates, choose a reliable printer that provides excellent quality, and employ a strategic marketing strategy to boost profits with window clings.


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Boost Your Real Estate Business with Greeting Cards Mon, 18 Jul 2016 04:31:03 +0000

Boost Your Real Estate Business with Greeting Cards

Branding News   •   Feb 5, 2015

Few professionals get to know their clients so well in a short period as real estate agents. In a matter of weeks, days or even minutes, real estate agents learn what their clients want from their most cherished and intimate environment: Their homes. Since a real estate agent’s relationships with his or her clients are so personal, greeting cards are the perfect marketing medium.

Here’s how real estate agents can use greeting cards to boost business:

Know how to use greeting cards

Greeting cards are not direct-mail sales pieces like postcards. They’re not even branders like many billboards. Instead, greeting cards represent a unique opportunity to connect with your clients on a personal level other marketing mediums can’t match. The sentiment attached to greeting cards not only lets your clients know you truly care about them; it helps them remember you when their friends are asking for advice. A single greeting card can have emotional effect, but it’s the long-term use of greeting cards that pays big dividends.

Add a personal touch

Print custom greeting cards that reflect and brand you and your business, but handwrite your messages so they have more influence. Matching envelopes printed with your company logo are perfect, especially when the address is handwritten. The combination of professional materials with a personal touch lends credibility and appreciation.

Your message should be personal as well. Mention something unique to your client or bring up an interesting conversation point you discussed. This shows that you’re not only interested in your clients, but dedicated to helping them achieve their goals.

Include a gift

Instead of selling your clients something, use your greeting cards to send a gift as a token of appreciation. The more personal, the better. If you know your client enjoys fine wines, send a three-month subscription to a wine-of-the-month club. Gifts aren’t limited to recent home sale clients, either. Let’s say you are helping a client relocate to your city, and she mentions she likes to dine out. Send her a gift card to a local restaurant so she can experience the local flavor – maybe she’ll want to purchase a home nearby!

Send during the off-season

So many businesses send greeting cards during the holiday – and even on client birthdays ? that they seem obligatory and lose their luster. Try sending your greeting cards to celebrate a special life event for you or your client, or just send a round of greeting cards out of the blue. Unexpected greeting cards are easily remembered.

Print with professional materials

The sentiment of a greeting card is unsurpassed, no matter what form it’s in. Still, you have a business image to uphold, so make sure you print your greeting cards with a professional printing company such as PsPrint, which offers 16-point gloss and 13-point recycled matte paper stocks, matching envelopes, and several sizing options so you can choose from traditional sizes to attention-getting oversized greeting cards.

Use these tips to send greeting cards to your clients, and you’ll boost your business in a powerful new way.


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Six Ways to Improve a VIP Event Mon, 18 Jul 2016 04:30:19 +0000

Six Ways to Improve a VIP Event

Branding News   •   Feb 5, 2015

Who doesn’t have a favorite musician or group? If you are like many people, you’ve probably downloaded their songs, purchased their CD’s, watched them perform on TV and maybe even attended a live concert.

The most die-hard of fans pay a premium to purchase a “VIP” package for a concert . This provides an opportunity to not only score great seats, but also to get a behind the scenes look through perks including a “meet and greet” with the artist, attending a sound check or getting branded promotional items and wearables as gifts.

My two most recent VIP experiences with musicians/bands that perform in medium–sized venues (those that seat 2,500 – 5,000 people) indicate that there is room for improvement and many things that the band or their event management agencies could easily and affordably institute to vastly improve the customer experience at a beloved band or artist’s VIP event.

Full disclosure: I am both a music fan and a marketer. As a music fan, I’ve attended many concerts and VIP events; as a marketer, I’ve hosted many different types of events.

Here are six ways to make a VIP music event better for the attendee:

  1. Set expectations for the attendees ahead of time. Remind people of the agenda, process, do’s and don’ts, etc. at the event. At a recent VIP sound check in New York City, everyone was taking pictures and shooting mobile phone videos. Abruptly, the event manager told the group that we all had to leave because the sound check was officially over instead of explaining that the band was about to play some new material and they didn’t want it to be recorded or shared with others until they had a chance to practice it more before the concert later that night. It would be helpful to offer a printed hand-out when we walked in the door or provide a banner stand in the venue lobby to tell us what was happening and what to expect at the sound check.
  2.  Have the person speaking or interviewing the artist use a microphone. It doesn’t have to be an elaborate A/V set up; it could be a simple portable microphone that can be purchased on Amazon for $100. We listened intently to hear a shy, soft-spoken artist tell stories without amplification with 200 people gathered around him in a Las Vegas hotel ballroom. Unless you were lucky enough to be standings in the first two rows, you missed hearing about the artist from the artist, which is one of the reasons that VIP packages are attractive. The event team could have also filmed the artist in front of a branded portable backdrop. Or they could have simply created a podcast out of the recording and posted it on the artist’s website and social media accounts to get others interested in attending a future VIP event or learning more about the artist.
  3. Create a mobile app. Or if that is time/cost-prohibitive, produce a VIP SMS (Short Message Service) text campaign pre, during and post event. The goal is to have an ongoing way to push messages to attendees, whether that is to advise of a scheduling change, provide an event reminder or share something to get them excited about participating in an upcoming event.
  4. If you promise food, provide it. One VIP event that was held from 5pm -7pm had only small bowls of tortilla chips and store-bought hot sauce on a few of the standing cocktail tables. Another VIP event promoted an open bar and full dinner buffet but once we arrived, there were only enough tables to seat about 20 percent of the attendees. Most people (including us) left and paid to have dinner somewhere else on a busy Saturday night right before the concert (even though we had paid for dinner as part of the VIP package and didn’t have a reservation anywhere in town).
  5. If you provide branded promotional products or wearables , choose quality over quantity and have a rationale for the items selected. What are great gifts? A printed poster that is signed by the band and given to you rolled in a tube for easy transport. T-shirts imprinted with something to remind you of the event in sizes large enough for an average size adult to comfortably wear, made from heavy weight cotton. Plastic VIP badge holders on lanyards that provide a place for your ticket so that it is visible during the event. Logoed baseball caps are useful if the event is outside.
  6. Lastly, thank attendees after the event. It could be something as simple as texting or emailing a link to a recorded message from one of the artists or mailing a letter to each VIP attendee’s home address saying “thanks for being our fan” with a picture from the event night. The key is to keep the event top of mind for the attendee so that he or she remembers it fondly and tells others how great it was and how they can’t wait to go to another one again.

Having effective communication pre, during and after an event can help ensure that expectations are met. Whether that communication is in person, in writing or through visual graphics such as message on banners, floor graphics, digital signage or SMS text campaigns, making communication a priority will greatly improve the customer (in this case, the VIP attendee’s) experience. Music makes the world a more interesting place and attending a VIP event gives you inside exposure to the artists that make it all happen.



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